Email campaigns that hand real interest to a person.

An audience from your CRM, not a separate list

Choose a saved segment built from contact fields, tags, lifecycle stage, billing data, call outcomes, text replies and email engagement: customers with a past-due balance, people who reached voicemail this week, or anyone who clicked in the last 30 days. Or hand-pick a static list. Describe the audience in plain words and the assistant turns it into conditions you can see and edit. The same segments drive Journeys, so marketing and follow-up read the same customer data.

• Billing filters from your payment provider: open balance, subscription status, lifetime spend, last payment.
• Call and text filters: outcome or disposition in a period, replied or still waiting on you.
• Engagement filters: opened, clicked, never sent, or unengaged for a period.
• Exclusions on every campaign: current customers, excluding past due.
• Opt-outs, suppression, the frequency cap and subscription types applied at send time.

• Block designer with a brand kit, merge fields with fallbacks, and an AI designer.
• Templates for email and text, picked from the composer or a Journey step.
• Sends from a shared inbox on your verified domain, with the compliance footer and preference link on every email.

Find the better subject line, or the better email

Test two subject lines or two bodies on a sample of the audience, wait for the opens to come in, and send the winner to everyone else. After the campaign, resend to the people who never opened with a new subject line, without touching those who did.

• Subject-line and content A/B tests with a sample size and decision window you set.
• Resend to non-openers after a wait, as a linked follow-up campaign.
• Results for each variant, each resend and each link on the same page.

Deliverability built in

A domain new to bulk email starts with a small daily allowance that grows with every sending day until it is warmed, so a first big send cannot damage your reputation; you set the ramp. A bounced address is suppressed on its own and later sends fall back to the contact's next working address. Before every send, the review step shows the sender's recent bounce and complaint rates and asks for confirmation when they are at risk.

• Per-domain warm-up with a ramp you control, marked warmed for domains with history.
• Address-level bounce suppression with fallback to another address on the contact.
• Sender health on the review step, from your own last 30 days of sends.

• Triggers on entering or leaving a segment, call outcomes, bookings, email opens and clicks, new contacts and tags.
• Steps that wait until a weekday and time, send email or text, create tasks, add tags, and add to lists.
• Exit rules that stop a running journey when the contact leaves or enters a segment, replies, or opts out.

Let recipients choose what they hear from you

Instead of one unsubscribe that stops everything, recipients manage subscription types on a hosted preference page, such as promotions versus account updates. Each campaign and Journey email belongs to a type, and one-click unsubscribe still means stop everything. Global suppression and bounce handling are built in.